"Digital Marketing with a Human Touch!"

Implementation: March 1, 2024 – April 30, 2024

The project targeted young internet creators and aspiring digital marketing professionals. Its goal was to raise social awareness, promote diversity, and foster the creation of responsible and ethical online marketing campaigns.

As a result of the project, a series of articles and recommendations were developed on implementing ethics, inclusivity, and equality in digital marketing.

The project was carried out in collaboration with Digital Brandwise Consulting and Digital Sales and Strategy Consulting, specializing in eCommerce consultancy, digital marketing, and strategic advisory services.

The project addressed the growing need for education in ethics, inclusivity, and equality in digital marketing. Modern technologies and social media offer immense opportunities but require a responsible approach to content creation. Young internet creators and digital marketing professionals, while aware of the challenges, often need support in integrating social values such as diversity and accessibility into their activities. As a result of this collaboration, a series of articles and recommendations were developed, serving as a practical guide for individuals who wish to operate in line with ethical and social values while achieving success in the dynamic world of digital marketing.

Activities:
Online meetings between DBC and DSS Consulting representatives and young creators and aspiring professionals – discussion panels
(Moderated by: Magdalena Pietrzyk-Nowak, Joanna Mycek)

Outcomes:
Educational materials and recommendations (5 educational e-books).

About the Project

Project Outcomes

ETHICS IN DIGITAL MARKETING
How to Avoid Manipulation and Build Trust?

Ethical dilemmas in digital marketing: data usage, personalization vs. privacy, and methods for fostering transparency in relationships with audiences.

INFLUENCER MARKETING
How to Collaborate Responsibly?

The role of influencers as brand ambassadors in the context of ethics, diversity, and equality. Transparency in collaborations, avoiding misleading messages, and promoting diversity.

DIGITAL ACCESSIBILITY
Why Does Every User Deserve Full Access?

The role of digital accessibility in creating marketing campaigns that engage people with disabilities.

GENDER EQUALITY
Balancing Stereotypes in Advertising

How to go beyond clichés and create marketing messages that avoid gender stereotypes and biases.

EQUALITY IN THE WORLD OF ALGORITHMS
Does AI in Digital Marketing Benefit Everyone?

A discussion on the impact of algorithms on equal access to content, digital exclusion, and potential biases embedded in artificial intelligence.